India’s first Virtual Drive Campaign

Mahindra Tractors

India’s first Virtual Drive Campaign

Play Video

The Setup

Test drives. Demo camps. Discounted deals. In the tractor world, that’s peak-season protocol. But Mahindra wanted more than footfall — they wanted a moment. Something sticky, shareable, and straight-up delightful. The challenge? Bring people closer to the power and personality of Mahindra tractors — without a single wheel hitting the farm.

The Problem

Farmers love a hands-on experience — understandably so. But replicating that feeling at scale (and with a twist) needed something smarter than just another on-ground event. We had to make it engaging, easy, and unforgettable… without it feeling like homework.

Our POV

We didn’t just bring the test drive to the screen — we brought the driver into the story. Using AI-driven face swap tech, we dropped users into a full-throttle virtual film where they starred as the hero behind the wheel of Mahindra’s mightiest machine. In under 2 minutes, they lived the thrill, felt the power, and shared the screen with Mahindra’s core proposition: toughness, reimagined — through AI.

The Execution

Built with slick AI architecture (that we won’t bore you with) and a no-nonsense front-end UI, this experience didn’t need a manual. Just upload your selfie, hit play, and watch your farmer-avatar power through rugged terrain with Bollywood-style grit. It was AI-personalised, mobile-first, instant-shareable, and surprisingly addictive.

The Impact

-> 10M+ views — the content piece went viral across platform

-> 3.5 lakh+ verified leads — with minimal drop-off

-> 5 lakh+ video downloads — because everyone wanted a piece of the thrill

-> 10+ awards — from leading advertising and digital forums

Collaborate Create Communicate

Ready to Collaborate?

We collaborate, create and communicate to design exceptional brands, and products for startups and enterprises.

Contact