Hasta Basta Film

McDonald’s

Hasta Basta Film

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The Setup

In a world where back-to-school campaigns often lean into shiny new supplies and upbeat jingles, Hasta Basta took a different route — one rooted in purpose. With an initiative that repurposed hoarding waste into functional school bags for underprivileged children, the brand already had a powerful act in place. What it needed now was a voice. A story. A film that could match the heart of the idea with the right emotional pitch.

The Problem

How do you make purpose-driven action feel personal and powerful? The idea was meaningful — but it needed to connect at scale. Our job was to shape a story that wasn’t just informative but emotionally sticky, something that stayed with viewers long after the film ended.

Our POV

We saw this not as a campaign, but a moment to reflect the joy and pride of children heading back to school — some for the first time. We decided to let the kids lead the narrative, both visually and musically. A specially composed song — “Hasta Basta” — became the heartbeat of the film, celebrating the spirit of new beginnings and the freedom that education brings. The tone? Hopeful. Real. Grounded in truth — and built to uplift.

The Execution

Crafted a campaign film that spotlighted children as the face of change. Developed an original track, “Hasta Basta,” that brought warmth, energy, and rhythm to the message. Used a documentary-style lens with emotional storytelling. Designed to resonate across digital channels and create meaningful engagement.

The Impact

-> 30L+ views across platforms

-> Played in schools as part of an awareness-building drive, reaching students, parents, and educators directly

-> Featured by Mad Over Marketing, afaqs!, and ET Brand Equity, amplifying the campaign's credibility across the marketing fraternity

-> Triggered organic shares and conversations across social media, school communities, and eco-conscious circles

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Hasta Basta Film

The Setup

The Problem

Our POV

The Execution

The Impact

-> 30L+ views across platforms

-> Played in schools as part of an awareness-building drive, reaching students, parents, and educators directly

-> Featured by Mad Over Marketing, afaqs!, and ET Brand Equity, amplifying the campaign's credibility across the marketing fraternity

-> Triggered organic shares and conversations across social media, school communities, and eco-conscious circles

Ready to Collaborate?

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