Roovedaa

Social Content Powered by AI

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The Setup

Roovedaa, a wellness brand rooted in aromacology and ancient rituals, wanted to look like a million bucks — but without spending a million bucks. The brief: high-quality content, fast turnarounds, and brand storytelling that didn’t smell generic. No stress. No chaos. Just a creative production pipeline that runs smoother than their essential oils.

The Problem

Wellness brands usually come with mood boards, meditation tracks, and a whole lot of waiting for approvals. Roovedaa needed an edge — something that helped them show up, stand out, and scale without the usual content fatigue (or burnout).

Our POV

Why go traditional when you can go full-stack AI? We built Roovedaa’s creative ecosystem through AI — not as a gimmick, but as a way to bring storytelling, speed, and scale into one clean flow. Scripts powered by AI prompts, fine-tuned for brand voice. Visuals generated from scratch — no stock, no shoots, just sharp storytelling. Voiceovers rendered in soothing tones, zero studio time

The Execution

We created a full suite of social media content — reels, rituals, product drops, mood-lifting carousels — all imagined and executed through AI. The result? A stunning, scroll-stopping feed that looked nothing like a template. And to truly bring Roovedaa’s vibe alive, we introduced Ruh — their on-site AI wellness specialist. Designed as a soft-spoken, ritual-guiding persona, Ruh gives visitors personalized recommendations, builds wellness rituals, and adds a touch of digital soul to the brand.

The Impact

-> 3x faster content production cycles

-> Zero shoot days, 100% fresh output

-> Scroll-stopping social presence

-> A digital wellness guide that never sleeps

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